4 key challenges to attract health and sustainability conscious consumers

4 key challenges to attract health and sustainability conscious consumers The megatrend of healthy living is here to stay. What challenges does that bring for consumer brands wanting to be attractive towards the health and sustainability conscious consumers? Based on my last visit to Natural & Organic Products Europe, the largest trade show of its…

Read more

Digital Detox

Digital detox Unintendedly, our smartphones steal much of our presence. They lower the quality of our lives, simply because we have not yet learnt to create the necessary boundaries between online and offline. If you like me feel that your smartphone ends up stealing valuable time and mental space, you are not alone, but part…

Read more

The Sleep Renaissance

The Sleep Renaissance Imagine going to a weekly sleep fitness class, seeing your personal sleep consultant and taking a nap in the sleep capsule at work while you get a monetary “sleep bonus” from your employer. In the future, sleep will no longer be stigmatised as something for the weak, but rather something for the…

Read more

4 healthy food and drinks trends to watch in 2018

4 healthy food and drinks trends to watch in 2018 It’s the beginning of the year and this means new intentions for many consumers for healthier food and drinks choices. At Sustainable Lead we look at the top 4 healthy food and drinks trends that will leave their impressions on front-of-the curve consumers in 2018. This may serve…

Read more