My background

With a passion for understanding future trends, consumer behavior and sustainable living, the question I am constantly solving for is – How will we live more sustainably in the future? How can and will our surroundings, businesses and organisations help contribute to creating more sustainable and healthy lifestyles?

Sustainable lifestyle is a macro trend which brings unseen commercial and health economic opportunities. Opportunities, that businesses and organisations can tap into already today.

I have a background from McKinsey & Co., where I have learnt the art of thought-(provoking) leadership, strategic thinking and striving for the best client solutions – always. Later, having worked in London in consumer goods with responsibility for unlocking consumer behavior to drive new product innovation and branding I have obtained a great deal of pragmatism too.
Combining my expertise in strategic advisory, innovation and brand building with my long-term passion for future studies and sustainable lifestyle, I offer specialised expertise in this area.


What I do

I help companies and organisations understand the future of sustainable living, and how new opportunities can create better products and services for their target groups. This is commercial opportunities with health benefits.
I offer talks, reports and tailored consulting –  for organisations who are just curious about what the future brings, and for organisations who want to take the next step and be at the forefront in their industry.

Please do not hesitate to reach out to me, at +4560540901 or,  if you want to know more about how I can help you or how we can cooperate.