4 key challenges to attract health and sustainability conscious consumers The megatrend of healthy living is here to stay. What challenges does that bring for consumer brands wanting to be attractive towards the health and sustainability conscious consumers? Based on my last visit to Natural & Organic Products Europe, the largest trade show of its…
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Working across industries I have experience from e.g. consumer goods, retail, pharma, med-tech, transportation, telecommunications, raw materials and engineering. The interesting thing is how the future trends of sustainable lifestyle, health and wellness penetrates all industries and brings new opportunities and threats across the value chains.
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